Volume 13 Number 1 (June 2022)
Front Cover
Front and Back Cover
CONTENTS
Research Papers
THE IMPACT OF WEBSITES AND SOCIAL MEDIA MARKETING ON THE EFFICIENCY OF E-COMMERCE
D. Blazheska, N. Ristovska and S. Gramatnikovski
RESULTS OF THE FISCAL CONTROL ACTIVITY IN ROMANIA AND OTHER EUROPEAN STATES
G. C. Bănică
THE IMPACT OF THE LONG TAIL ECONOMY ON THE BUSINESS RESULT OF THE DIGITAL PLATFORM: THE CASE OF SPOTIFY AND MATCH GROUP
J. Lozić, M. Milković and K. F. Čiković
RETURN ON INVESTMENT ON FACEBOOK ADDS: QUANTITATIVE RESEARCH
N. Angelovska
DIGITAL MARKETING IN HOSPITALITY- CASE STUDY HOTEL MANSTIR
D. Mucunska and D. Nakovski
A STRATEGIC APPROACH TO MERGING LARGE CORPORATIONS THROUGH THE EFFICIENCY AND EFFECTIVENESS OF THEIR BUSINESS IN WORLD PRACTICE
S. Fuchs, D. Baricevic and M. Vukoja
STRATEGIC APPROACH TO INVESTMENT PORTFOLIOS THROUGH THE PRISM OF PRECIOUS METALS
M. Marinac and M. Vukoja
THE CHALLENGES OF COST CONTROL DURING THE COVID-19 PANDEMIC ON THE EXAMPLE OF THE COMPANY PRO KOLEKT d.o.o.
M. S. Ćorić, D. Rotter and I. Rajkovic
THE IMPACT OF GLOBAL MEGATRENDS ON TOURISM INDUSTRY
V. Bilas, S. Franc and M. Vukoja
INVESTING FINANCIAL CAPITAL IN RISKY BUSINESS CONDITIONS THROUGH PROBABILITY ASSESSMENT AND DISTRIBUTION
D. Baricevic, I. Rajkovic and S. Fuchs